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Northwest Blooms · Perennials

Echinacea purpurea

Purple Coneflower

Echinacea purpurea
Family
Asteraceae
Height
3 to 4 feet
Width
2 to 3 feet
Flower color
Purple-pink petals with an orange-brown central cone
Foliage color
Green
Bloom time
Summer to early fall
Light
Full sun
Water
Moderate
Maintenance
Low
Growing zone
USDA Zones 3-8
Wildlife
Butterflies, bees, and seed-eating birds

About this plant

Echinacea purpurea, commonly known as purple coneflower, is a hardy perennial that produces vibrant, daisy-like flowers from midsummer to early fall. The blooms feature prominent, spiky orange-brown centers surrounded by drooping, purple-pink petals, adding bold texture and color to the garden. These long-lasting flowers are highly attractive to bees, butterflies, and other pollinators.

Native to central and eastern North America, Echinacea purpurea thrives in prairies and open woodlands. Its resilience and adaptability have made it a popular choice in cultivated gardens, where it is often used in wildflower meadows, borders, or as part of pollinator-friendly plantings. This species is also celebrated for its traditional herbal uses and ecological value.

Works well in

Borders · Sun Gardens · Pollinator Gardens · Bird Gardens · Cut Flower Gardens

Companion plants

Ornamental grasses · Garden phlox · Black-eyed Susans · Daylilies · Lavender · Coreopsis

Design tip

Late flowers extend the season, so set it behind or beside plants that finish in midsummer. Give it open sun and room to fill out, and repeat it in threes or fives so the planting reads as one sweep instead of scattered dots.