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Northwest Blooms · Perennials

Rudbeckia hirta 'Laura'

Laura Black-Eyed Susan

Rudbeckia hirta 'Laura'
Family
Asteraceae
Height
1-2 feet tall
Width
Spreads about 1-1.5 feet wide
Flower color
Bright golden-yellow petals
Foliage color
Green, with coarse, lance-shaped leaves
Bloom time
Midsummer through early fall
Light
Full sun
Water
Moderate
Maintenance
Low; deadhead to encourage continued blooming and maintain appearance
Growing zone
USDA Zones 3-8
Wildlife
Attracts butterflies and other pollinators; seed heads also attract birds

About this plant

Rudbeckia hirta 'Laura' is a stunning cultivar of the native black-eyed Susan, distinguished by its vibrant yellow petals that radiate with warm orange tones. This variety adds a lively pop of color to sunny garden beds and naturalized landscapes, bringing the cheerful hues of late summer and fall to life. Its bright blossoms stand out beautifully on sturdy stems, making it a reliable choice for seasonal interest in any garden.

Blooming from midsummer to early fall, 'Laura' is a magnet for pollinators, attracting bees and butterflies to its open, daisy-like flowers. Its sunny presence and bold color make it a perfect fit for mixed borders, cottage gardens, or wildflower meadows, where its resilience adds a welcoming touch to seasonal displays.

Works well in

Borders · Sun Gardens · Pollinator Gardens · Bird Gardens · Containers

Companion plants

Coreopsis · Russian sage · Sedums · Peonies · Coneflowers · Salvias

Design tip

Fall bloom is its strength, and it earns a place near a path or seating area used late in the year. Give it open sun and room to fill out, and repeat it in threes or fives so the planting reads as one sweep instead of scattered dots.

Where to see it

This plant can be seen in the perennial border at the Bellevue Botanical Garden.