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Key characteristics

Family: Ericaceae
Height: 3 to 5 feet
Width: 3 to 5 feet
Flower color: Soft pink with darker markings
Foliage color: Dark green, glossy evergreen leaves
Bloom time: Late spring to early summer
Light: Partial to full shade
Water: Moderate
Maintenance: Low, minimal pruning needed after blooming
Growing zone: USDA Zones 5 to 9
Wildlife: Attracts bees, hummingbirds, and butterflies

Shrubs

Kalmia latifolia 'Pink Charm'

Pink Charm Mountain Laurel

Kalmia latifolia 'Pink Charm' is a cultivar of mountain laurel known for its elegant, soft pink flowers. These blooms appear in late spring to early summer, forming dense clusters that contrast beautifully with the deep green, leathery leaves. The flowers have a delicate form, with the petals often featuring subtle darker markings, adding a layer of detail to the overall display.

'Pink Charm' offers an improved version of the native species, with its graceful blooms and compact habit, making it a popular choice for both woodland and garden settings.

Light

Partial to full shade

Water

Moderate

Bloom time

Late spring to early summer

Find this plant

Works well in

Woodland Gardens
Native Gardens
Pollinator Gardens
Hummingbird Gardens

Companion plants

Fatsia · Foamflower · Viola · Aucuba · Ferns · Trillium

Design tip

Use ‘Pink Charm’ to bring concentrated spring color to a shaded planting. Its dense clusters of soft pink flowers, accented with darker markings, stand out against glossy dark green evergreen foliage, while its compact habit allows the floral display to remain visually prominent.

Printable plant sheet (PDF)