Northwest Blooms · Perennials
Echinacea purpurea 'PowWow White'
PowWow White Coneflower

- Family
- Asteraceae
- Height
- 16 to 24 inches
- Width
- 12 to 16 inches
- Flower color
- Pure white petals surrounding a golden yellow cone
- Foliage color
- Green
- Bloom time
- Late spring to late summer
- Light
- Full sun
- Water
- Average to low
- Maintenance
- Low; deadheading spent blooms can encourage continuous flowering
- Growing zone
- USDA zones 3 to 9
- Wildlife
- Attracts butterflies and birds; deer-resistant
About this plant
Echinacea purpurea 'PowWow White' is a compact coneflower cultivar renowned for its abundant, pure white blooms with prominent golden-yellow centers. The flowers feature wide, overlapping petals that gracefully arch downward, surrounding a large, cone-shaped center. Blooming from late spring to late summer, this variety maintains its vigor throughout the season, often continuing to produce flowers until frost.
Developed by seed from the species Echinacea purpurea, 'PowWow White' exhibits a bushy, upright habit with sturdy stems that support its blooms without the need for staking. This cultivar is also noted for its resilience, being drought-tolerant and cold-hardy once established. Beyond its visual appeal, it serves as a valuable addition to gardens by attracting butterflies and bees, while its seed heads provide nourishment for birds during the winter months.
Works well in
Borders · Sun Gardens · Pollinator Gardens · Bird Gardens · Waterwise Gardens
Companion plants
Black-eyed Susans · Daylilies · Lavender · Coreopsis · Russian sage · Sedums
Design tip
Summer flowers carry the middle of the season, so place it where the bed needs color once spring bulbs fade. In full sun it holds its shape best, and grouping several together keeps the color strong enough to be seen from across the garden.
