1 / 2

Key characteristics

Family: Asteraceae
Height: 16 to 24 inches
Width: 12 to 16 inches
Flower color: Pure white petals surrounding a golden yellow cone
Foliage color: Green
Bloom time: Late spring to late summer
Light: Full sun
Water: Average to low
Maintenance: Low; deadheading spent blooms can encourage continuous flowering
Growing zone: USDA zones 3 to 9
Wildlife: Attracts butterflies and birds; deer-resistant

Perennials

Echinacea purpurea 'PowWow White'

PowWow White Coneflower

Echinacea purpurea 'PowWow White' is a compact coneflower cultivar renowned for its abundant, pure white blooms with prominent golden-yellow centers. The flowers feature wide, overlapping petals that gracefully arch downward, surrounding a large, cone-shaped center. Blooming from late spring to late summer, this variety maintains its vigor throughout the season, often continuing to produce flowers until frost.

Developed by seed from the species Echinacea purpurea, 'PowWow White' exhibits a bushy, upright habit with sturdy stems that support its blooms without the need for staking.

Light

Full sun

Water

Average to low

Bloom time

Late spring to late summer

Find this plant

Works well in

Borders
Sun Gardens
Pollinator Gardens
Bird Gardens
Waterwise Gardens

Companion plants

Black-eyed Susans · Daylilies · Lavender · Coreopsis · Russian sage · Sedums

Design tip

Summer flowers carry the middle of the season, so place it where the bed needs color once spring bulbs fade. In full sun it holds its shape best, and grouping several together keeps the color strong enough to be seen from across the garden.

Printable plant sheet (PDF)