Northwest Blooms · Perennials
Helenium autumnale 'Hayday'
Hayday Red Sneezeweed
- Family
- Asteraceae
- Height
- 3-4 feet tall
- Width
- 1-2 feet wide
- Flower color
- Dark red or orange
- Foliage color
- Green, lance-shaped leaves
- Bloom time
- Late summer to early fall
- Light
- Full sun
- Water
- Moderate
- Maintenance
- Low; cut back in late fall
- Growing zone
- USDA Zones 3-8
- Wildlife
- Attracts butterflies and bees
About this plant
Helenium autumnale 'Hayday' is an eye-catching cultivar known for its dark red and orange blossoms, each accented by prominent gold and brown centers that add depth and interest to the blooms. This cultivar is derived from the native sneezeweed species, celebrated for its vibrant colors and adaptability in a variety of garden settings. 'Hayday' brings warmth and richness to late-season gardens, making it a delightful choice for adding color as summer winds down.
Blooming from late summer to early fall, 'Hayday' attracts a range of pollinators, including bees and butterflies, which are drawn to its vivid flowers. Its long-lasting blooms create a dynamic display in borders, mixed plantings, and naturalized gardens, providing a cheerful transition into autumn. This cultivar not only enhances the visual appeal of garden spaces but also plays an important role in supporting local wildlife, enriching the overall garden experience.
Works well in
Borders · Sun Gardens · Pollinator Gardens · Cut Flower Gardens
Companion plants
Bearded irises · Bee balm · Yarrow · Ornamental grasses · Garden phlox · Black-eyed Susans
Design tip
Fall bloom is its strength, and it earns a place near a path or seating area used late in the year. In full sun it holds its shape best, and grouping several together keeps the color strong enough to be seen from across the garden.
Where to see it
This plant can be seen in the Oregon trial garden at Monrovia.
