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Key characteristics

Family: Asteraceae
Height: 3-4 feet tall
Width: 1-2 feet wide
Flower color: Dark red or orange
Foliage color: Green, lance-shaped leaves
Bloom time: Late summer to early fall
Light: Full sun
Water: Moderate
Maintenance: Low; cut back in late fall
Growing zone: USDA Zones 3-8
Wildlife: Attracts butterflies and bees

Perennials

Helenium autumnale 'Hayday'

Hayday Red Sneezeweed

Helenium autumnale 'Hayday' is an eye-catching cultivar known for its dark red and orange blossoms, each accented by prominent gold and brown centers that add depth and interest to the blooms. This cultivar is derived from the native sneezeweed species, celebrated for its vibrant colors and adaptability in a variety of garden settings. 'Hayday' brings warmth and richness to late-season gardens, making it a delightful choice for adding color as summer winds down.

Light

Full sun

Water

Moderate

Bloom time

Late summer to early fall

Find this plant

Works well in

Borders
Sun Gardens
Pollinator Gardens
Cut Flower Gardens

Companion plants

Bearded irises · Bee balm · Yarrow · Ornamental grasses · Garden phlox · Black-eyed Susans

Design tip

Fall bloom is its strength, and it earns a place near a path or seating area used late in the year. In full sun it holds its shape best, and grouping several together keeps the color strong enough to be seen from across the garden.