Northwest Blooms · Shrubs
Callicarpa bodinieri var. giraldii 'Profusion'
Profusion Beautyberry

- Family
- Lamiaceae
- Height
- 4 to 6 feet
- Width
- 4 to 6 feet
- Flower color
- Small, pinkish-lavender
- Foliage color
- Green, turning yellow in fall
- Bloom time
- Late spring to early summer
- Light
- Full sun to partial shade
- Water
- Moderate
- Maintenance
- Low; prune after flowering
- Growing zone
- USDA Zones 5 to 8
- Wildlife
- Birds (attracted to the berries), bees, and butterflies
About this plant
Callicarpa bodinieri var. giraldii 'Profusion', commonly known as Profusion Beautyberry, is an ornamental shrub celebrated for its vibrant, berry-laden display. In late spring to early summer, the plant produces small, pale pink to white flowers that attract pollinators. These flowers are followed by a profusion of bright purple berries that persist into the fall, creating a stunning contrast against the plant's foliage.
Native to China, this cultivar is particularly prized for its abundance of berries and its ability to thrive in a variety of garden settings. It makes an excellent choice for hedges, mixed borders, or woodland gardens, where it provides both visual interest and ecological value. The colorful fruiting display, combined with its easy care, makes it a popular choice for gardeners seeking to add seasonal beauty and wildlife appeal to their landscapes.
Works well in
Bird Gardens · Borders · Woodland Gardens · Pollinator Gardens
Companion plants
Manzanita · California lilac · Poppy · Foxtail lily · Oregano · Globe artichoke
Design tip
Autumn berries can become a wonderful focal point when they’re given a quieter backdrop of green foliage and soft textures. Position this shrub where the purple fruit can be enjoyed up close, then carry similar purple tones through nearby flowers for a connected look.
Where to see it
This plant can be seen at the Washington Park Arboretum.
