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Northwest Blooms · Shrubs

Callicarpa bodinieri var. giraldii 'Profusion'

Profusion Beautyberry

Callicarpa bodinieri var. giraldii 'Profusion'
Family
Lamiaceae
Height
4 to 6 feet
Width
4 to 6 feet
Flower color
Small, pinkish-lavender
Foliage color
Green, turning yellow in fall
Bloom time
Late spring to early summer
Light
Full sun to partial shade
Water
Moderate
Maintenance
Low; prune after flowering
Growing zone
USDA Zones 5 to 8
Wildlife
Birds (attracted to the berries), bees, and butterflies

About this plant

Callicarpa bodinieri var. giraldii 'Profusion', commonly known as Profusion Beautyberry, is an ornamental shrub celebrated for its vibrant, berry-laden display. In late spring to early summer, the plant produces small, pale pink to white flowers that attract pollinators. These flowers are followed by a profusion of bright purple berries that persist into the fall, creating a stunning contrast against the plant's foliage.

Native to China, this cultivar is particularly prized for its abundance of berries and its ability to thrive in a variety of garden settings. It makes an excellent choice for hedges, mixed borders, or woodland gardens, where it provides both visual interest and ecological value. The colorful fruiting display, combined with its easy care, makes it a popular choice for gardeners seeking to add seasonal beauty and wildlife appeal to their landscapes.

Works well in

Bird Gardens · Borders · Woodland Gardens · Pollinator Gardens

Companion plants

Manzanita · California lilac · Poppy · Foxtail lily · Oregano · Globe artichoke

Design tip

Autumn berries can become a wonderful focal point when they’re given a quieter backdrop of green foliage and soft textures. Position this shrub where the purple fruit can be enjoyed up close, then carry similar purple tones through nearby flowers for a connected look.

Where to see it

This plant can be seen at the Washington Park Arboretum.