Callicarpa bodinieri var. giraldii 'Profusion'

1 / 5

Key characteristics

Family: Lamiaceae
Height: 4 to 6 feet
Width: 4 to 6 feet
Flower color: Small, pinkish-lavender
Foliage color: Green, turning yellow in fall
Bloom time: Late spring to early summer
Light: Full sun to partial shade
Water: Moderate
Maintenance: Low; prune after flowering
Growing zone: USDA Zones 5 to 8
Wildlife: Birds (attracted to the berries), bees, and butterflies

Shrubs

Callicarpa bodinieri var. giraldii 'Profusion'

Profusion Beautyberry

Callicarpa bodinieri var. giraldii 'Profusion', commonly known as Profusion Beautyberry, is an ornamental shrub celebrated for its vibrant, berry-laden display. In late spring to early summer, the plant produces small, pale pink to white flowers that attract pollinators. These flowers are followed by a profusion of bright purple berries that persist into the fall, creating a stunning contrast against the plant's foliage.

Native to China, this cultivar is particularly prized for its abundance of berries and its ability to thrive in a variety of garden settings.

Light

Full sun to partial shade

Water

Moderate

Bloom time

Late spring to early summer

Find this plant

Works well in

Bird Gardens
Borders
Woodland Gardens
Pollinator Gardens

Companion plants

Manzanita · California lilac · Poppy · Foxtail lily · Oregano · Globe artichoke

Design tip

Autumn berries can become a wonderful focal point when they’re given a quieter backdrop of green foliage and soft textures. Position this shrub where the purple fruit can be enjoyed up close, then carry similar purple tones through nearby flowers for a connected look.