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Northwest Blooms · Shrubs

Rhododendron 'Fire Rim'

Fire Rim Rhododendron

Rhododendron 'Fire Rim'
Family
Ericaceae
Height
5 ft to 7 ft
Width
5 ft to 7 ft
Flower color
Creamy yellow flowers with orange red margins and softly ruffled petals
Foliage color
Glossy dark green leaves with a dense evergreen growth habit
Bloom time
Mid to late spring
Light
Partial shade
Water
Moderate
Maintenance
Low; remove spent flower trusses and prune lightly after flowering if needed
Growing zone
USDA zones 6 to 8
Wildlife
Hummingbirds, bees and pollinators attracted to nectar rich spring flowers

About this plant

Rhododendron 'Fire Rim' produces broad trusses of creamy yellow flowers edged in warm orange to reddish coral, blooming in mid to late spring. Elliptical leaves are dark green, leathery, and evergreen, forming a dense canopy. The flowers are carried prominently at the branch tips, with gently ruffled petals and golden throats that add texture and depth during the bloom season. Coral-toned buds contribute additional color before the flowers fully open.

Originating through hybrid breeding, this cultivar reflects selection focused on warm flower coloration and ornamental performance. It is well suited to woodland borders, foundation plantings, and specimen settings, where its evergreen framework and spring bloom provide lasting seasonal interest and visual appeal.

Works well in

Shade Gardens · Borders · Cottage Gardens · Hummingbird Gardens

Companion plants

Sarcococca · Rodgersia · Cyclamen · Fatsia · Lungwort · Primrose

Design tip

Make ‘Fire Rim’ the spring focal point within an evergreen planting, where surrounding greenery will emphasize its unusual two-toned flowers. Keeping other brightly flowering shrubs farther away prevents competing colors from diminishing the distinctive orange-red edging that defines each bloom.

Where to see it

This plant can be seen at Sebright Gardens.