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Key characteristics

Family: Ericaceae
Height: 5 ft to 7 ft
Width: 5 ft to 7 ft
Flower color: Creamy yellow flowers with orange red margins and softly ruffled petals
Foliage color: Glossy dark green leaves with a dense evergreen growth habit
Bloom time: Mid to late spring
Light: Partial shade
Water: Moderate
Maintenance: Low; remove spent flower trusses and prune lightly after flowering if needed
Growing zone: USDA zones 6 to 8
Wildlife: Hummingbirds, bees and pollinators attracted to nectar rich spring flowers

Shrubs

Rhododendron 'Fire Rim'

Fire Rim Rhododendron

Rhododendron 'Fire Rim' produces broad trusses of creamy yellow flowers edged in warm orange to reddish coral, blooming in mid to late spring. Elliptical leaves are dark green, leathery, and evergreen, forming a dense canopy. The flowers are carried prominently at the branch tips, with gently ruffled petals and golden throats that add texture and depth during the bloom season. Coral-toned buds contribute additional color before the flowers fully open.

Light

Partial shade

Water

Moderate

Bloom time

Mid to late spring

Find this plant

Works well in

Shade Gardens
Borders
Cottage Gardens
Hummingbird Gardens

Companion plants

Sarcococca · Rodgersia · Cyclamen · Fatsia · Lungwort · Primrose

Design tip

Make ‘Fire Rim’ the spring focal point within an evergreen planting, where surrounding greenery will emphasize its unusual two-toned flowers. Keeping other brightly flowering shrubs farther away prevents competing colors from diminishing the distinctive orange-red edging that defines each bloom.